Creating a single landing page with a DIY website building platform is simple, but it hinders your SEO efforts and can hinder your credibility in the eyes of customers. Expanding the number of pages on your website enables you to target a wider range of keywords, address more customer concerns, and generate more leads, especially when paired with a Google Ad campaign.
Which kind of contractor requires only a single landing page?
If you are focusing on promoting a single service in a specific area, a one-page website would be suitable. This allows you to present all relevant information on a single page, establish your expertise, and guide visitors on how to contact you. However, if you offer multiple services or target customers from different areas, you will require multiple pages. Attempting to rank one page for various services is challenging, and a successful Google Ads campaign necessitates dedicated landing pages.
For those interested in utilizing Google Ads, discover the significance of tailored landing pages. Having additional pages is crucial for demonstrating credibility. While a one-page website is concise, it may not instill confidence in potential customers with just a few paragraphs. By creating multiple pages that focus on specific services and areas, you can prove your knowledge and expertise, positioning yourself as the top choice for the job.
One-page websites are effective for targeting a specific customer, such as someone seeking a new granite kitchen benchtop. By consolidating all relevant details on a single page, you can showcase your expertise in granite benchtop replacements. However, if you offer a variety of benchtop materials like Ceasarstone, Smartstone, and Laminate, a one-page website may become cluttered and confusing.
Moreover, a single landing page design restricts the number of keywords you can target. Therefore, if your objective is to expand your trades business through SEO and attract more clients via Google, a one-page website may not align with your goals.
“When should I turn a single landing page into a multi-page website?”
Whatever trade you’re in, your website will be a key tool to attract leads and land new customers. Whether you’re a roofer or a painter, people want to check out your site before they pick up the phone and give you a call.
If you’re unsure what pages you’ll need to build, put yourself in your customer’s shoes. They’ll want to know about your business, learn about your story (because people love to do business with people, not generic brands), and learn about your services. You’ll also need a way for people to contact you.
To ensure thorough coverage, you will require the following pages on your website:
- Homepage
- About Us
- Why Choose Us
- Service #1
- Service #2
- Service #3
- Testimonials
- Gallery
- Blog (for SEO purposes)
- Contact Us
The more services you have, the more pages you’ll need to add. There’s no right or wrong number of pages, as long as you’ve helped people answer the questions they had about your business you’ll be on the right track.
Are You Curious About The Ideal Number Of Pages For A Trades Business?
Uncover the solution right here For instance, enhancing a home’s visual appeal can be greatly influenced by a roofing company. By incorporating a 'Galleries' section, the roofing company can exhibit their 'before and after' images. If a customer wonders, "How will my roof appear with new tiles?" - your gallery page holds the solution. Introducing a 'Blog' section can also assist in addressing inquiries. For instance, a landscaper is not solely responsible for beautifying a yard and making it suitable for backyard games but also adds value to a property and helps in pest control. If customers ask, "How much value can a landscape designer bring to my home?" or "Do spiders inhabit unkempt yards?" - your blog can provide informative content to address these questions.
"Are There Alternative Methods For Utilizing Additional Pages To Increase The Number Of Quote Requests And Leads?"
To enhance the performance of your Google Ads campaign, it is advisable to utilize dedicated landing pages. In various instances, trade businesses lack specific landing pages, causing frustration for visitors directed to irrelevant pages. You may have experienced this scenario yourself. For instance, when searching for "buy tools," you are redirected to a page related to booking a handyman. Although there might be some information about purchasing tools on the page, the lack of relevance prompts you to return to Google and try again.
Effective Google Ads campaigns typically avoid directing traffic to a website's homepage to prevent potential customers from being overwhelmed by excessive information. For instance, if a user clicks on your ad after searching for "Housekeeping " the ideal scenario is for them to land on a page dedicated solely to Home Cleaning . This ensures that their search intent is directly addressed. If the user were to land on your homepage instead, they would need to navigate to the landscaping section, possibly encountering irrelevant content on green waste removal, which could lead to frustration and increase the likelihood of them leaving the site. Improving conversions through keyword-specific content on distinct landing pages is achievable by expanding your website beyond a single page. By directing users to a page tailored to their search query, such as Deep Cleaning services in their specific Affordable Deep Cleaning , you are more likely to capture qualified leads.
Website Pages Contribute To The Success Of My SEO Strategy?"
We have already discussed how additional pages can enhance the success of a Google Ads campaign, and they are also beneficial for SEO purposes.
With each additional page targeting a new keyword, having more pages can result in attracting a higher volume of site traffic. It's simple logic. A single page focused on a specific keyword may bring in 100 visitors per month. Introducing a second page with a different keyword could attract another 100 visitors. Consequently, you can double your site traffic with just one extra page. This effect does not continue indefinitely, so building an excessive 10,000 pages will not make you the most popular site globally. However, there is an optimal number of pages that can be advantageous. Curious about identifying that optimal number? Discover the ideal number of pages required for your website.
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